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LKJ / Corporate Design and Website


jugend@bw is a project office of the LKJ Baden-Württemberg and supports the development and expansion of digital and hybrid child and youth work and youth social work and works together with all those involved to promote qualitative digital and media education work.

jugend@bw offers further training and events, makes self-learning tools visible and provides advice on the conception and implementation of digital youth work. We take the aspect of "making visible" literally and use the pixel as the starting point for a consistent design system. We complement the colours yellow and black from the state colours of Baden-Württemberg with two more bright colours and two more shades of grey. 

For the newly designed website, we use the design elements in a playful way: different shapes are created from individual pixels, while supplementary bit graphics lead to the respective offers on the digital learning platform. The system has been responsively designed and implemented for different devices.