Superultraplus Logo

2020 by Tobias Unger / Corporate Design

We are 2020

20.20 seconds is the German record over 200m set by Tobias Unger in 2005 at the German Championships. This record still stands today. In 2020, he opens a new sports studio together with Melanie Schäfer with the claim to be the new number 1 in the area.

2020 differentiates itself from the competition, arouses curiosity and tells an emotional success story. That is our approach to content and visuals for the corporate design. The common goal: branding with message and emotion.

Inspired by the digital stopwatch, we developed the logo and other elements based on horizontal as well as vertical segments. The most common color scheme of these sports watches, namely red on (almost) black we complement with a warm wood tone and off-white.